e-Cantonfair.com tackles credit challenge with new “Canton Fair + E-Commerce” business model

The biannual China Import and Export Fair, also known as Canton Fair, kicked off its 118^th sessions on Oct 15 this year and gathered 24,000 leading enterprises from China and around the globe into one gargantuan venue.

The Fair held since 1957 plays significant role as the biggest trade fair worldwide and has long been regarded as a barometer for China’s trade. Yet it’s also facing challenge from the rise of E-Commerce in recent years: some manufacturers said they are also using Chinese E-Commerce platforms to find buyers. 

While enjoying the convenience and efficiency of E-Commerce, buyers also admitted the risk of trading in virtual. Fred, a buy from Africa stressed that there are a lot fake information online and it is hard to identify if the advertisement is legitimate. Another buyer used two E-Commerce platforms for 6 months but had to stop in the end, “It’s hard to build trust over the internet”.

To tackle the credit challenge in E-Commerce, Canton Fair created its own portal e-Cantonfair (www.e-cantonfair.com) as the official E-Commerce platform. With exclusive access to Canton Fair’s resources including premium suppliers’ data, buyers can trade through the platform for its reliable brand image that established since 1957. Buyers can also post online inquiries and contact the suppliers who do not attend the Canton Fair directly, which greatly improves the efficiency of trading.

President of e-Cantonfair.com Lei Ting emphasized that e-Cantonfair.com is not just an online e-commerce platform. “We have all the offline resources and statistics from Canton Fair, which is a unique strength for transaction security and mutual trust between buyers and suppliers. We take advantage of the convenience of cross border e-commerce, and integrate Canton Fair’s offline resources. We break through all the limits and solve the problem of efficiency and credibility when doing international trade. "